Professionalisation of the marketing communication and freshening up the image of a developing company – these are the two main goals that were the motivation for the rebranding, which took place in Alegre.

A modern visual identity of the Company will be visible on every official carrier, ranging from business forms to tractor units with semi-trailers. The colours remain unchanged. ‘The company is undergoing an intense evolution, our professionalisation and development must also take place in the area of marketing and communication with the market environment. The rebranding is the foundation for future activities’ Jarosław Buła, CEO of Alegre. The new look of the Company is also visible online, as we have renewed the website, which comprehensively displays to Customers the changes that are taking place in Alegre.